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3 ways to collect CPG shopper insights and boost conversions

What if your favorite sales influencer asked for your pitch in front of hundreds of other professionals? On camera? In a matter of seconds? That’s what happened to a couple of folks who attended a Jeremy Miner event. Luckily, you get to learn from their blunders from the comfort of your office. Thank us later.

In Today’s Jam

  • Last Chance Survey To Help You Make The Best 2024

  • The Sales Lab: 3 ways to collect CPG shopper insights

  • Weekly Poll

  • Unlocking the power of data-driven insights

  • Sales Q&A: how sellers can stop being pushy

  • 57 minutes of sales training that will explode your sales in 2024

The Sales Lab🔬: 3 ways to collect CPG shopper insights and boost conversions

Shopper insights help you better understand your customers’ behavior. If used properly, it can help you more effectively meet their needs and (ultimately) boost your sales.

Shopper insights come in two categories:

  1. Quantitative: this refers to ‘hard data’, such as demographics, product performance, and shopper behavior.

  2. Qualitative: these insights are more experiential. Think customer reviews, interviews, surveys, etc.

In a nutshell, shopper insights don’t just reveal which products are doing well. They also show you why Let’s break down 3 different ways to capture shopper insights and set your conversions on fire 🔥.

Customer Reviews

Customer reviews are a powerful source of shopper insights, regardless of what it is you’re selling. Customer reviews are a great place to learn:

  • Differing opinions on your product (what do people love or hate about your product)

  • What do they think of your competitor’s product?

  • What product features resonate with your customers?

Some sites reward great reviewers and build their own community based on sharing detailed thoughts and experiences with using different services. Some folks write a whole dissertation on a single product 😅.

If you’re trying to know your customers better, start checking out popular sites where users will likely comment on your product. You might find a goldmine or a nugget.

Shopper Receipts

Whenever customers purchase via a brand’s owned properties (website/app, point-of-sale, etc.)  that means they agree to share first-party data with your business. The data then aggregates into your CRM for re-targeting.

Here’s some of the information this allows you to get your hands on:

  • Demographic info: age, education, marital status

  • Interests: individual products, product categories, preferred content

  • Location: Where they live, work, or where their business is located

  • Coupons: what customers have or have not used coupons

Social Media

People don’t mind sharing their thoughts on social media. And the same goes for the people buying your product. If you ever want to know what’s really going on in your customers’ heads, try taking a trip through X (formerly known as Twitter), Instagram, or Facebook.

You can use social media analytics tools to measure engagement and campaign performance across different social media platforms. This will provide more detailed shopper insights. If used properly, this data can help you improve your messaging and overall outreach efforts.

Are you currently working in the CPG Market?

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Offers you can’t refuse

5 mini case studies about understanding and serving the customer

Check out these 5 mini cases that demonstrate how powerful subtle tweaks to your messaging can skyrocket your sales. Including one company that sells tennis bags that increased conversions by 191% by adding a single sentence to their homepage.

Unlocking the power of data-driven insights

This HubSpot guide on sales data analytics explains perfectly how to leverage available insights and create a more seamless sales process. This includes using data visualization tools to simplify sales data interpretation and make informed decisions.

Sales Q&A

How do I stop being pushy?

It’s Time For That Dream Sales Job…💼

Looking for a new job opportunity in Sales? Search for the latest and greatest jobs here.

Looking to hire someone with great Sales experience? Post your job on The Sales Jam Job Board, here.

Game Changers Of The Week🔥

57 minutes of sales training that will explode your sales in 2024

The first 40 seconds of this video is already bursting with value. Three audience members attempt to sell the host a life insurance policy. Afterwards, he takes them on stage and breaks down each approach on the spot.

Can closing a sale be as bad as losing it?

The Sales Babble Podcast dissects the ‘dark side of winning confidence’ in sales. Learn more about why winning or losing always comes second to helping your prospect.

Planning a winning strategy for 2024

Sellingpower’s webinar shares the top three trends sales leaders must consider to set up their reps for success. Hint: Consultative Selling is a huge part of the equation.

Don’t miss this year’s Sales Innovation Expo

The annual Sales Innovation Expo returns in November 2024, inviting professionals from across the globe to showcase their brands, and network with 6000+ professionals, including keynote speakers from Google, HubSpot, Microsoft and more. 

Sales Scene of the Week🎬

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