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Virtual vs In-person meetings
Don’t be the Arthur Flek of sales
Should sales be this challenging in the beginning?
Get your butt to Boston
Ok, What’s the real deal with Solar Panel Sales?
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Let’s face it: most people aren’t stoked about meetings. The same goes for sales professionals. In-person or virtual, who cares? We’d much rather just get to work. But what if sitting in meetings is work? By removing meetings from sales, you might be removing all means of closing altogether. And that’s no fun for anyone. Some of us thrive in person, others on Zoom calls. Both formats offer tons of ways to communicate effectively with clients and prospects.
So, what’s so great about virtual meetings?
Time is money sales: No need to take the team on a cross-country adventure when you can fire up Zoom, Teams, or Google Meets and get things going. This means you’re putting less effort into the sales process and focusing more on your prospects’ needs.
Make it personal: Virtual tours and online demos offer great opportunities to personalize the experience for prospects. A report by Epsilon says “80% of consumers are more likely to make a purchase when brands offer a personalized experience.”
What about conversions?
Based on our research, virtual selling was at its peak during the COVID-19 pandemic. Shocking, we know. This report by ImpactPlus shows that 60% of sales teams that transitioned to virtual sales in 2020 met or exceeded revenue targets that year; compared to 50% of those who made no changes to their sales practices. But is it all a bit circumstantial? Maybe. The same report states that pre-pandemic, outside sales accounted for 70% of all sales in the US.
In-person meetings: the undisputed king of closing?
Despite the rise in virtual selling, in-person meetings are still a powerful way to close prospects. The upsides are strong:
Ideal for product testing: It’s one thing for the prospect to watch the product work on a Zoom call. It’s another thing to get a feel of that product in person.
Less room for miscommunication: While ultra-convenient, virtual calls leave more room for miscommunication between parties. If the prospect is fickle this may or may not be a big deal.
We hear you. This all sounds great but do in-person meetings actually convert? Well… yeah.
In-person conversions are actually impressive
We mentioned earlier that ImpactPlus’ report stated that pre-pandemic, 70% of closed deals were attributed to outside sales. Well, there’s more: this Cotemsa report shares that 76% of sales executives prefer face-to-face meetings which result in a closing rate of 40%. On top of that, a lot of reports that state the opposite (that sellers prefer virtual meetings) tend to be based on what was happening during the pandemic. For more context check out this LinkedIn report.
Okay, we get it. But what does it all mean?
Virtual meetings are on the rise and are even preferred by a large portion of sellers. However, this doesn’t erase the advantages of an in-person meeting; to this day, it’s a powerful way to build loyalty with your prospects.
Depending on the situation, a virtual or in-person meeting can make or break a deal. For some, in-person interactions are imperative: think life insurance! What about you? What meetings helped you close the most sales?
You Need The Right People
You can be as socially awkward as you want: you’re not becoming a top seller unless your circle is immaculate. What kind of prospects do you think Arthur Flek would attract as a seller?
Luckily, you’re not Arthur Flek; besides you’ve got us. And we’ve got a free resource for you courtesy of sales master, Brian Tracy. His free training will help you build better relationships with better prospects. As opposed to whoever is hanging out with Arthur Flek.
Trust the message, not the messenger
Is Grant Cardone super palatable? Debatable. Some of his stories are over the top; actually, some of the stuff he says is straight-up shady. But (and that’s a big but ) the dude can sell. And he’s giving away free copies of “The Closer’s Survival Guide” to help you:
Become a master negotiator
Improve on how to use closes
Improve on when to use closes
Increase your income – fast
Get The Closer’s Survival Guide here.
The Ultimate Resource for Sales Prospecting
Sales is like any other job: obstacles and challenges come in all forms. If you suck at prospecting, you’re basically stuck at the starting line. Check out The Ultimate Resource For Sales Prospecting on LinkedIn. Stop stalling. Start closing.
Presentation is everything – literally
You’re on your A-game. You know exactly what you’re going to say to the prospect and when you’re going to say it. The only problem? Your world-class pitch is missing a world-class sales deck. That’s where pitch.com comes in with an array of templates that’ll have you looking as good as you sound. You don’t want to botch your pitch and end up looking like our guy Tarantino when Brad Pitt made fun of his foot fetish at the SAG Awards.
Landing a good sales job is just part of the challenge. Some folks’ entire niche is on the brink of dying (or is it?). Plus new sellers are desperate to know: “Are sales supposed to be this challenging in the beginning?” We’ve got real insight into differing opinions on solar as well. By the way, the reason sales is ‘so hard’ in the beginning is because you’re a noob. And that’s fine. We’ll show you how to stop sucking at sales – the fast way.
Is sales supposed to be this challenging in the beginning?
Game Changers of the Week🔥
Every seller needs a process. It’s not a maybe. Or an if. It’s a must. And we’ll do just about anything to get the message out there. Really. We’re standing on a precipice overlooking a sea of noobs shuffling back and forth, complaining about not being able to close, as we shout into a megaphone: “REFINE YOUR PROCESS”. We’re also linking you to Sales Insight Labs’ recent video about Sales Training Essentials to Close More Sales – whichever works.
Copy this sales philosophy
When dealing with prospects, have you ever felt like a teacher trying to get through to a pupil? That’s because the dynamic between seller and buyer isn’t that different. Not in a condescending way of course. It’s not like the buyer has the literal brain of a 13-year-old, or lost their brain cells swimming through a pool of radioactive goo (at least we hope not). Point is: you’re the expert; they’re the ones looking for advice. Learn how to show patience with buyers who are determined to make things harder on themselves on this episode of the Sales Babble Podcast.
Inbound’s next sales conference is a ways off (September 2024). That’s a good thing, right? After all, you can get the whole team together and head on over to the Boston Convention & Exhibition Center for some insight into augmenting your inbound strategies. Save the date.
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